October 10, 2011  Sioux Falls, SD – Equity Trust Company, a progressive, growing financial services organization, is enhancing its outstanding personalized service and expanding its local presence with the opening of an office at the South Dakota Technology Business Center.

“Our decision to open an office in Sioux Falls was based on the area’s rich pool of talent,” said Jamie Reed, Vice President of Operations. “We plan to staff our Customer Service Center with 12 to 15 employees in the beginning and then double the work force within 18 months. We’re excited about establishing a presence in Sioux Falls.”

Commissioner J. Pat Costello, South Dakota Governor’s Office of Economic Development, says Equity Trust Company’s expansion in Sioux Falls helps further establish South Dakota as a leader in the financial sector.

“South Dakota has long had the financial services and trust industries in its economic developments sights,” Costello said. “Having a national leader like Equity Trust Company create jobs in South Dakota is great news.”

Equity Trust Company, with offices in South Dakota, Ohio, and Texas, is at the forefront of the self-directed retirement plan industry. The company specializes in the custody of alternative assets in self-directed IRAs, Coverdell Education Accounts, Health Savings Accounts and qualified business retirement plans.

The company was able to leverage the flexibility and resources of the Technology Business Center to get launched quickly in the Sioux Falls. “We are excited to serve as a soft landing location for Equity Trust,” said Rich Naser, SDTBC executive director. “Our staff looks forward to continuing to assist Equity Trust as they expand their Sioux Falls operation.”

For more information about Equity Trust Company, visit: www.trustetc.com.